McDonald’s x Big Mac
By 2012, McDonald’s had a Millennial problem with the Big Mac brand. 80% of those avocado-toast-eaters had never once ordered the #1 big boy.
Solution? Take a main street brand and get weird with its daily content. Then, give the youths the ability to create and battle with burger-centric GIFs.
What: Juicy, Strange, Daily Burger Content
What: Big Mac Mash Up Digital Extravaganza
Where: Big Mac Facebook App (Yeah, remember those?)
Metal: FWA - Public Shortlist October 2013
TIP YOUR ART DIRECTORS
TIP YOUR ART DIRECTORS
Art Director: Garrett Fleming