Chicago Bears

Hot dogs to pizza. Accents to sub-zero winters. Chicago has its own way of doing things. And when it comes to supporting their football team, it's no different.

We launched the 2016 season in celebration of how real Chicagoans express their own fandom, be that Ditka 'staches or questionable tattoo choices.

What: TV, OOH, Stadium Hype Content

Why: Soldier Field has a decade-long waiting list for season tickets, so filling seats is not the problem. The Bears needed their brand to appeal to emerging fanbases without alienating its hardcore one.

Metal: 2017 Telly Awards - Bronze Television/Film